In addition to the resident’s details, VCare™ can store information about how the resident heard about your organisation. This can be combined with the sales activity data allowing you to track the effectiveness of your marketing campaigns.
The prospect database can be used as a source for marketing campaigns. Not only can the details be mail merged into a Microsoft Word or Microsoft Publisher document but these can also be extracted into an Excel file. This data can then be filtered and either mail merged in-house or sent to a marketing company or printer.
Resident’s previous addresses are also retained in VCare™ and these can be used by a marketing team to identify demographic data such as customer areas providing the potential and actual occupants.